As designers our job is to create events that leave unforgettable memories. An often overlooked element is the sense of smell. No other sense triggers our emotions and memories more.
In case you wonder why, our sense of smell is directly connected to the parts of our brain responsible for experiencing emotion and memory, the amygdala and hippocampus. It's the reason why we are immediately transported back home, to a lover, to a concert, to our childhood, to an event when we smell something that was part of that experience.
Incorporating all our senses when designing experiences is what sets us apart. Whether or not we have the pleasure of working with you, here are a few things we love and are sure to bring you to all your senses.
to Experience in 2020
You Need to
Experience Right Now
Smells Like | Freshly cut flowers
Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden.
NEROLI PORTOFINO ACQUA,
Smells Like | A seductive adventure to the Italian Riviera
Tunisian neroli, Italian bergamot, Sicilian lemon, yellow mandarin, and lavender. A fresher expression of Neroli Portofino’s clear and sparkling facets, it is an irresistibly light way to wear the fragrance’s citrus-and-amber signature.
Smells Like | A crisp, clean T-shirt
Unlike most, Glossier You is heavy on warm, creamy base notes (musk, ambrette, and ambrox) that transform and smell a little different on everyone Top notes of earthy, green iris root and spicy, sparkling pink pepper are fresh and clean without being overpowering. It wears evenly, so the way it smells when you first spray it is the way it will smell throughout the day.
JASMINE & SUN ROSE,
Smells Like | The complexity of romance and carnality
An ode to the multi-faceted floral, animalic and leathery quality of jasmine, this Eau de Parfum features notes of cassis and sweet raspberry leaf, enhanced by a signature note of davana. A touch of labdanum absolute and oriental rose flourishes in the heart, resulting in an entrancing fragrance suited to captivating evening wear. Housed in a collectible and refillable glass flacon with a one-of-a-kind spherical resin cap.
Smells Like | The purity and elegance of diamonds
Inspired by Tiffany diamonds you can almost smell the sparkle in this dreamy scent. With top notes of crisp mandarin followed by freshly cut iris and finishing with trail of patchouli and musk, it's exactly what you'd expect Tiffany & Co to smell like. Divine.
You Need to
The Theory of BULLSHIT, created by IIUVO and Stefan Brüggemann. The realization of idle content that manifests in the no man’s land between truth and invention. Top: sichuan pepper / grapefruit / tangerine
Middle: lavender / rose / lily of the valley
Bottom: musk / tonka bean / vanilla / guaiac wood
The essence of modern romance. Inspired by a voluptuous blend of seven of the world's most exquisite roses. With crushed violet leaves and a hint of lemon, it unfolds like a bouquet of freshly cut flowers. Surprisingly clean and sheer. To uplift, to wind down, or simply to add an air of luxury. Transform the atmosphere with luxury and opulence.